eSafetyAware!

Bringing life-saving vehicle technology to market

Road safety has gradually increased in the EU as safety systems such as airbags, seatbelts and ABS breaks have become more and more advanced and effective, greatly improving car occupants’ chance of survival in the event of a crash.

However, despite important improvements, each year more than 40 000 people die and 1.7 million are injured on Europe’s roads. In 2001, the European Union therefore set a target of halving the number of road deaths by 2010. To achieve this ambitious goal, ensuring optimal protection in the event of a crash is not enough. More has to be done to prevent the accident from occurring in the first place. This is where intelligent vehicle safety systems, so called eSafety systems, can make a huge contribution.

eSafetyAware! seeks to accelerate the market introduction of such life-saving technologies by organising information campaigns and dedicated events aimed at creating awareness of eSafety benefits among policy-makers and end-users. The communication platform is open to all with an interest in eSafety, and includes members from industry, public authorities and user organisations. The European Commission is a strong supporter of the initiative.

Activities

eSafetyAware! kicked off on 8 May 2007 with the launch of a pan-European information campaign on Electronic Stability Control (ESC). The technology, also know under a series of other names such as Electronic Stability Programme, Vehicle Dynamic Control, Vehicle Stability Assist, etc, has proved highly effective in preventing skidding.

Click here to access the eSafetyAware! website

Click here to access the Choose ESC website

Contact details

eSafetyAware! Secretariat:

Ms. Irina Patrascu

Square de Meeus 37

B-1000, Brussels

Tel: +32 2 791 75 51

Fax: +32 2 791 79 50

e-mail: info@esafetyaware.eu